When "Young Achiever" and "Midlife Sucess" audiences across the state asked for more local news and views, the Courant delivered with a redesigned and enhanced Connecticut Section. Dornenburg Group created an advertising campaign consisting of: 30-second TV, 15-second radio, newspaper ads, spadea (partial wrap on newspaper section, with reader contest promotion), billboards, honor box and retail rack cards, and personalized direct mail for subscription marketing. We literally hit the streets, casting a young, hip, energetic and articulate "spokesperson" for the new Connecticut section launch. The campaign had 57% recognition among Hartford Courant readers. And third-quarter 2006 quantitative results reported a 1.3% increase in daily Hartford Courant readership, while circulations of other area newspapers showed decreases of 4.3% to 10.8%!