When Prudential Financial was ready to launch their “Intelligent Solutions” approach to defined contribution (401k) retirement planning, they came to Dornenburg for an intelligent communications solution. The objective — generate leads for face-to-face meetings with CFOs and other benefits decision-makers nationwide. Our team developed a range of creative options based on Prudential’s sales team goals. In the end, this memorable direct response campaign received direct results by generating meetings representing $17 billion in potential new business and exceeding expectations by an incredible 60%.